Principal Product Manager Marketing Performance

$179,600 - $246,600/Yr

Siteimprove - Bellevue, WA

Full-time - Senior

Bellevue, WA

Professional, Scientific, and Technical Services

About the position

As the Principal Product Manager for our Marketing Performance Platform, you will lead the development and strategy for a cutting-edge tool that integrates SEO, paid advertising, and analytics to empower marketing teams with data-driven insights. This platform will be essential in helping organizations optimize their marketing spend, drive cost-effective traffic acquisition, and improve website conversion rates. Your role will be pivotal in answering critical strategic questions and driving innovation in the marketing technology space.

Responsibilities

• Define the vision, strategy, and roadmap for the Marketing Performance Platform.
• Lead the full product lifecycle, from concept to launch, including gathering and prioritizing requirements.
• Engage in Quarterly Business Reviews with leadership to ensure product performance.
• Collaborate with engineering, design, data science, and marketing teams to develop and deliver innovative features.
• Mentor and develop junior product managers, fostering a collaborative team culture.
• Stay closely connected with users to understand their challenges and ensure the platform delivers value.
• Utilize data analytics and customer insights to make informed product decisions.
• Clearly communicate the product vision, strategy, and progress to stakeholders.
• Identify new opportunities for growth and innovation within the marketing technology space.
• Define market dynamics, target customer segments, and commercialization strategies.

Requirements

• Bachelor's degree in engineering, business, computer science, marketing, or a related field.
• 8+ years of product management experience, focusing on marketing technology, data analytics, SEO, or digital advertising.
• Proven track record of owning and driving product strategy and roadmap execution.
• Experience in leading cross-functional teams and delivering products that drive measurable business outcomes.
• Strong analytical skills to leverage data for informed decisions.
• Excellent communication and leadership skills.

Nice-to-haves

• Master's degree in Business Administration (MBA), computer science, data science, or a related technical field.
• Experience working with engineering teams on product development in cloud computing and data analytics environments.
• Familiarity with machine learning applications in marketing and advertising technology.

Benefits

• Paid parental leave
• Health savings account
• Open paid time off
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching