Amazon - New York, NY
posted 5 months ago
About the position
Amazon is investing heavily in building a world-class advertising business, and we are responsible for defining and delivering a collection of advertising tools within Sponsored Products and Sponsored Brands that drive discovery and advertiser growth. Our brand identity and understanding products are strategically important to our advertisers, helping them propel long-term growth across retail and marketplace businesses. We deliver billions of ad impressions and clicks daily and are breaking fresh ground to create world-class brand intelligence models and products. We are highly motivated, collaborative, and fun-loving with an entrepreneurial spirit and a bias for action. Within the Advertiser Growth organization, the Brand Intelligence team is on a mission to make Amazon the best-in-class destination for shoppers to discover, engage, and build affinity with brands, thereby making shopping delightful and a personalized experience. Our team builds the central brand understanding foundation for Amazon ads and beyond. We focus on enabling brands to align customers' shopping intent and position their unique value proposition via Amazon Ads. We provide large-scale offline and online brand understanding data services, powered by cutting-edge Machine Learning technologies (e.g., Large-Language-Model, Multi-Modal Deep Neural Networks, Statistical Modeling). We also enable advertisers to manage their brands through intelligent and efficient UX, allowing them to measure their ad performance at granular levels (e.g., sub-brands, child brands, peer brands, etc.). We are looking for an entrepreneurial product leader to lead and scale the Ads Brand Intelligence program to drive shopper and advertiser experience. As a Principal Product lead for a foundational platform, you will be responsible for defining the vision, strategy, roadmap, and building strategic relationships with partners to create and build innovative advertiser and shopper brand experiences. You will be required to think big, dive deep, have a bias for action, and deliver results on advertiser and brand growth solutions. You will work with cross-functional teams, engaging directly with customers of all sizes and teams across Amazon. In your day-to-day work, you will closely collaborate with engineers, ML scientists, and other leaders on expanding the breadth and depth of Brand Intelligence foundational service, stay curious about learning the latest ML technologies' strengths and limitations, and align with cross-organization business partners on building next-generation Brand Ads products. We are looking for a visionary and innovative individual who is passionate about ML/AI technology, customer experience, and ready to make a lasting impact on the industry. The successful candidate must have problem-solving skills, business judgment, technical depth, and demonstrated experience leading initiatives that involve multiple cross-functional teams. We are looking for an effective leader to execute both strategically and tactically, and someone who is excited to take on an ambitious and ambiguous program.
Responsibilities
- Develop the vision, product strategy, and product development of key Advertising services and experiences with industry-wide impact.
- Create buy-in for the product vision both internally and with key external partners.
- Drive the first and subsequent launches for the service both from product and Go-to-Market perspective.
- Develop detailed business requirements and user stories that can be used to create product specifications and architecture for each product or feature.
- Work closely with engineering teams and program management to deliver products. Manage prioritization and trade-offs among customer experience, performance, and operational support load.
- Proactively identify and resolve strategic issues that may impair the team's ability to meet strategic, financial, and technical goals.
- Communicate your plans to internal stakeholders from across and at all levels within Amazon through 2-6 page documents.
Requirements
- 8+ years of technical product or program management experience
- 2+ years of end-to-end product delivery experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience in technical product management
Nice-to-haves
- Experience in project management methodologies, business analysis, or process improvement
- Experience in Machine Learning and Artificial Intelligence
- Experience in Ad products and tech
Benefits
- Full range of medical benefits
- Financial benefits including equity and sign-on payments
- Comprehensive employee benefits package
