Amazon - New York, NY

posted about 2 months ago

Full-time - Senior
New York, NY
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Amazon Publisher Monetization Prime Video SVOD Ads team is seeking an experienced product leader to define the vision, strategy, and roadmap for innovative video advertising products that will engage both advertisers and viewers. As the landscape of video advertising evolves, with a shift from traditional TV to Streaming TV, this role is pivotal in leveraging Prime Video's unique assets, including premium video content and extensive customer reach, to establish a leading position in the global streaming TV ad market. The ideal candidate will be customer-obsessed, with a passion for understanding customer needs and delivering exceptional experiences through innovative product development. In this role, you will be responsible for navigating the complexities of a multi-sided market, where you will need to balance the needs of advertisers, agencies, and viewers. You will thrive in a fast-paced, start-up-like environment, demonstrating both strategic vision and hands-on execution capabilities. Your responsibilities will include identifying customer-driven requirements, prioritizing them in the product roadmap, and collaborating with cross-functional teams to drive product development. You will also be tasked with crafting and executing go-to-market strategies, defining success metrics, and monitoring product performance to ensure alignment with business goals. This position requires a strong analytical mindset, the ability to influence senior stakeholders, and a proven track record in product management, particularly within advertising technologies. You will play a crucial role in shaping the future of Prime Video SVOD Advertising, making it essential to have a deep understanding of the advertising landscape and the ability to innovate in response to market trends.

Responsibilities

  • Dive deep into understanding the voice of advertisers and how they leverage streaming TV advertising to drive their business goals
  • Define the strategic vision for new product features in different locales by working backwards from customer needs
  • Write Business Requirements Documents that drive the technical design and alignment on product launch deliverables
  • Author 1, 4 and 6 page documents communicating your plans to internal stakeholders from across and at all levels within Amazon
  • Work with product, engineering and program management to develop, prioritize, and deliver the product roadmap with key input-based goals to drive outcomes that meet our advertisers' goals as well as our growth goals
  • Think outside the box and experiment autonomously with meaningful projects
  • Create a roadmap for proof-of-concept launches to prove out the business model and innovative ideas
  • Partner with Business teams, Sales, Product Marketing to deploy effective go-to market strategies that drive advertiser adoption
  • Engage with cross-company business and product leaders to build and execute on strategic plans aligned with long-term objectives
  • Define the success metrics for features or services and track performance. Utilize metrics to dive deep on issues and uncover business trends and anomalies

Requirements

  • 4+ years of end to end product delivery experience
  • 8+ years of technical product or program management experience
  • Bachelor's degree
  • Experience with feature delivery and tradeoffs of a product
  • Experience owning/driving roadmap strategy and definition
  • Experience leading engineering discussions around technology decisions and strategy related to a product
  • Experience as a strong leader who can prioritize well, communicate clearly and effectively influence across cross-functional teams
  • 3+ years experience in Ad Tech

Nice-to-haves

  • Experience working directly with Engineers on product enhancements
  • Experience in project management methodologies, business analysis, or process improvement
  • Experience leading cross-organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority

Benefits

  • Full range of medical benefits
  • Financial benefits including equity and sign-on payments
  • Comprehensive employee benefits package
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