Principal, Product Marketing Manager, Amazon Ads

$153,000 - $252,900/Yr

Amazon - New York, NY

Full-time - Principal

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Amazon Ads Product Marketing Manager (PMM) is responsible for shaping the go-to-market (GTM) and product strategy for Amazon Ads. This role collaborates closely with Product Managers to ensure that products meet customer needs and achieve strong market fit. The PMM advocates for the customer, orchestrating GTM decisions across the organization to drive the Ads business forward, while maintaining a deep understanding of market dynamics and competitive landscape.

Responsibilities

• Work closely with GTM stakeholders, including Product & Sales to ensure GTM strategies align to the product roadmap.
• Translate complex product information into simple and clear language for stakeholders.
• Gather customer feedback post-launch to inform future product iterations.
• Develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, and best practices.
• Conduct in-depth market research, customer interviews, and competitive analysis to identify opportunities for Amazon Ads products.
• Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap.
• Recommend customer feedback prioritization and support effective Alpha/Beta testing.

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Product Marketing experience; proficient in Ad Technology inclusive of Demand Side Platforms, Clean Rooms, Data Management Systems, Supply Sources, Bidding/Performance Optimizations.

Nice-to-haves

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research
• Ability to work on multiple, simultaneous programs that require both strategic thinking as well as high-speed tactical execution.

Benefits

• Competitive salary
• Equity and sign-on payments
• Comprehensive medical benefits
• Financial benefits
• Employee discounts
• Flexible work arrangements