Principal Product Marketing Manager, DFT

$179,000 - $269,000/Yr

Synopsys - Sunnyvale, CA

Full-time - Principal

Sunnyvale, CA

Publishing Industries

About the position

At Synopsys, we are at the forefront of innovations that are transforming the way we work and play, with advancements in self-driving cars, AI, cloud computing, 5G, and IoT. As a Principal Product Marketing Manager, you will play a pivotal role in shaping the strategy for positioning and messaging our product value propositions to target personas throughout the buying journey. This position requires collaboration with the product management team to develop comprehensive go-to-market plans, execute successful product launches, and create messaging documents and product content that drive demand generation and awareness for our EDA products. You will work closely with digital marketing and campaign teams to activate the marketing strategy across various channels, including content, digital, and brand marketing. In this role, you will be responsible for developing and executing marketing strategies that enhance demand, awareness, and perception for our design for test, silicon lifecycle management, and manufacturing solutions. You will build detailed personas and gain a deep understanding of the markets we serve, which will enable you to drive impactful marketing programs. Additionally, you will develop differentiated, value-based product positioning and messaging frameworks, lead content creation across multiple platforms such as web, e-marketing, presentations, and press releases, and leverage competitive intelligence to inform marketing tactics. Collaboration with various stakeholders, including product management, sales, digital marketing, PR, and brand teams, will be essential to support go-to-market initiatives.

Responsibilities

• Develop and execute marketing strategies to drive demand, awareness, and perception for design for test, silicon lifecycle management, and manufacturing solutions.
• Build detailed personas and gain a deep understanding of the markets served to drive impactful marketing programs.
• Develop differentiated, value-based product positioning and messaging frameworks.
• Lead content creation across various platforms including web, e-marketing, presentations, and press releases.
• Understand the competitive landscape and use this intelligence to inform marketing tactics.
• Collaborate with various stakeholders including product management, sales, digital marketing, PR, and brand teams to support go-to-market initiatives.

Requirements

• Prior experience in a product marketing role in the EDA and semiconductor industry.
• Understanding of chip technology and market requirements at the silicon and system level.
• Ability to understand and articulate technical concepts and translate these into customer-focused communications.
• Data-driven, measured, and results-focused approach.
• Experience in developing product marketing plans, positioning, and messaging.
• Excellent communication skills and the ability to work with diverse teams.
• A B.S degree in business, marketing, or electrical/computer engineering is preferred.

Benefits

• Comprehensive health benefits
• Wellness programs
• Financial benefits including equity and discretionary bonuses
• Annual bonus eligibility
• Competitive total rewards package