Principal Product Marketing Manager, SMB/Lantern

Full-time - Senior

About the position

We’re seeking a data-driven and growth-oriented Principal Product Marketing Manager to lead the marketing strategy for SoFi’s Small Business Lending & Banking business and the Lanterncredit.com marketplace. This role will own the value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy, and will play a pivotal role in shaping the future of SoFi’s SMB financial products. As the Principal Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping small business owners thrive. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to build the next big pillar for SoFi’s growth.

Responsibilities

• Act as the CMO for SMB/Lantern, developing both a long-term strategic vision and executing near-term GTM initiatives
• Develop, own, and iterate frequently on the SMB value proposition, product positioning, and go-to-market strategies
• Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
• Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop creative that will be deployed across those channels.
• Manage the channel allocation mix and bonus strategy to optimize acquisition
• Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
• Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
• Manage all marketing initiatives related to the Lanterncredit.com Marketplace

Requirements

• 8+ years of Product Marketing experience in the SMB space, with a deep understanding of small business owners and their financial needs, and quantifiable revenue responsibility
• Direct experience driving rapid growth for a technology product, preferably with a SMB target customer base
• Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channel mixes
• Experience in leading quantitative and qualitative customer research and distill it into actionable insights
• Use data to drive strategy, execution, and optimization
• Eagerness to roll up your sleeves to get things done (even the unglamorous things)
• Problem-solve in a fast-paced, self-driven environment
• Bachelor’s degree required

Nice-to-haves

• Experience working with marketplaces is a plus
• MBAs encouraged to apply