Principal Product Marketing Manager

$118,050 - $181,800/Yr

HP - Palo Alto, CA

Full-time - Senior

Palo Alto, CA

Computer and Electronic Product Manufacturing

About the position

The Principal Product Marketing Manager at HP will lead the marketing strategy for the HP Workforce Experience Platform, focusing on developing the value proposition, positioning, messaging, and core content. This role requires collaboration with various teams to effectively communicate the product's benefits to CIOs and IT managers, driving productivity and business growth through innovative marketing approaches.

Responsibilities

• Synthesize insights, competitive intelligence, product usage, and consolidated VOC reports on HP software solutions.
• Define the customer problem and work cross-functionally to ensure product-customer fit.
• Simplify persona development and develop buyer graphs to inform marketing content, media, and GTM strategy.
• Set vision for product naming and branding architecture.
• Deliver portfolio and product value proposition and user selling proposition.
• Deliver launch core content, PR briefing docs, and product messaging.
• Provide marketing/brand guidance to global and local Marcom to drive win rates for products and services.

Requirements

• 8+ years of experience in Product Marketing and Brand Marketing
• 5+ years of SaaS marketing/product marketing experience
• Experience in the digital employee experience (DEX) industry is preferred
• Proven ability to articulate and communicate vision and narratives
• Demonstrated competence in leading and inspiring cross-functional teams to action
• Expert in writing product positioning materials and experience in partnership with marketing and PR on customer messaging
• Strong business acumen and experience with a deep understanding of product, sales, and marketing constraints
• Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables
• Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit
• Able to identify market opportunities and articulate competitive differentiators.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave