PRINCIPAL PRODUCT MARKETING MANAGER

$246,400 - $246,400/Yr

Adobe - San Jose, CA

Full-time - Senior

San Jose, CA

Publishing Industries

About the position

As a Product Marketer on the Adobe Acrobat team, you will play a crucial role in driving business growth by identifying marketing opportunities and defining strategies for product offerings. This position requires a deep understanding of customer needs, data-driven decision-making, and proficiency in various marketing frameworks and channels. You will collaborate with cross-functional teams to develop compelling messaging and marketing initiatives that resonate with prospects and drive product adoption.

Responsibilities

• Drive business growth by identifying marketing opportunities and defining a cohesive strategy.
• Work closely with Product teams to identify and nurture new products and features.
• Develop compelling value proposition messaging for products to convince prospects to try, buy, and adopt our software.
• Partner across Marketing, Sales, Finance, Product, and analytics teams to define strategic priorities.
• Translate strategies into marketing initiatives with key cross-functional marketing teams.
• Be a steward of the business, understanding financial impact, growth levers, and dashboards.
• Collaborate with research and insights teams to understand trends in the business and develop insights that translate into meaningful recommendations for growth.
• Understand trial strategies, lineup, and promotion pricing.

Requirements

• BS/BA with 10+ years of marketing experience, preferably in a technology company and SaaS environment.
• Product Marketing expertise and experience with consumer and/or small business preferred.
• Analytical skills, well-versed in dashboards and market research.
• Ability to utilize and interpret insights to advise decisions and strategic direction.
• Demonstrates a test & learn and growth mentality.
• Demonstrated leadership success in multifaceted environments, rapidly adapting to shifting priorities.
• Global cultural awareness and experience with global teams.
• Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives; highly collaborative work style.
• Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations.
• Exceptional analytical, verbal, and written communication skills.
• Excellent program management skills.

Benefits

• Competitive salary range of $146,300 -- $246,400 annually based on location and experience.
• Potential for short-term incentives in the form of the Annual Incentive Plan (AIP).
• Eligibility for long-term incentives in the form of a new hire equity award.