Principal Product Marketing Manager

$144,000 - $216,000/Yr

Hubspot - Cambridge, MA

Full-time - Senior

Cambridge, MA

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Principal Product Marketing Manager at HubSpot will play a crucial role in driving the success of the Marketing Hub product. This position involves leading product launches, collaborating with cross-functional teams, and developing go-to-market strategies to enhance product adoption and sales. The ideal candidate will possess deep subject matter expertise, strong project management skills, and the ability to communicate effectively with various stakeholders. This role is designed for an experienced product marketer who can influence and drive significant impact across the organization.

Responsibilities

• Drive significant impact for the Marketing Hub product through effective product launches and go-to-market strategies.
• Collaborate with cross-functional teams including product, sales, marketing, and customer success to ensure successful product launches.
• Develop and execute positioning, messaging, and value propositions for Marketing Hub features.
• Build and maintain productive relationships across departments to facilitate project success.
• Lead cross-functional project teams to deliver impactful go-to-market launches.
• Present and publish content to promote new ideas and marketing strategies.
• Work on complex issues that require a deep understanding of HubSpot's company-wide goals.

Requirements

• 7+ years of product marketing experience or similar experience in a product-led role.
• Demonstrated experience in running positioning and launch strategies for SaaS or Product Led Growth technology companies.
• Strong project management skills with the ability to communicate project timelines and responsibilities effectively.
• Excellent writing and presentation skills, comfortable presenting to executives and diverse audiences.
• An owner's mindset with high personal accountability and the ability to work independently.

Nice-to-haves

• Experience in storytelling and customer-centric marketing approaches.
• A point of view on effective product positioning and launches.

Benefits

• Competitive salary range of $144,000 - $216,000 annually.
• Participation in HubSpot's equity plan to receive restricted stock units (RSUs).
• Flexible work environment with options for remote work.
• Comprehensive health insurance coverage.
• Opportunities for professional development and growth.