Principal Product Marketing Manager

$213,300 - $237,000/Yr

Instabase - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Sr./Principal Product Marketing Manager at Instabase plays a crucial role in defining market positioning and strategically launching products for the Instabase AI Hub. This position is pivotal in collaborating with Product and Go-To-Market teams to build awareness and drive demand, ensuring that the marketing narrative aligns with customer needs and market trends.

Responsibilities

• Define and execute the strategic narrative for Instabase AI Hub, ensuring cohesive messaging with Product and GTM teams.
• Develop and deliver impactful marketing assets such as blogs, whitepapers, presentations, demos, and customer stories that drive engagement and conversion.
• Partner with growth and product teams to enhance product-led motion, ensuring seamless customer nurturing and conversion.
• Drive successful cross-functional product launches and align themes with demand programs to maximize impact.
• Establish a feedback loop with the product team by integrating insights from customers, market trends, and competitive analysis to shape product direction.

Requirements

• 7-10 years of product marketing experience, particularly in marketing SaaS solutions to enterprise customers.
• Proven experience partnering with product teams to craft strategic narratives, positioning, and go-to-market launches.
• Exceptional content creation skills, with the ability to develop positioning and content tailored for marketing campaigns and field teams.
• Strong strategic thinking with a hands-on approach, capable of managing details while delivering quickly.
• Strong team player who thrives in cross-functional environments, adept at managing complex projects and mentoring junior team members.

Benefits

• Equity options
• Comprehensive US benefits package