Principal Product Marketing Manager

$246,400 - $246,400/Yr

Adobe - Seattle, WA

Full-time - Mid Level

Seattle, WA

Publishing Industries

About the position

The position involves developing and implementing acquisition and engagement strategies for Adobe Express, focusing on driving growth and fostering customer loyalty. The role requires collaboration with various cross-functional teams to ensure effective execution of marketing initiatives and a seamless user experience.

Responsibilities

• Deliver acquisition and engagement strategies including target audience needs definition and use case prioritization, messaging & positioning, and competitive assessment.
• Measure against key success metrics such as awareness & perception, market share, site visits, trials, and active use.
• Deliver ongoing user and market research to uncover new insights, trends, and opportunities.
• Partner closely with cross-functional teams, product led growth, and go-to-market teams on acquisition and engagement initiatives.

Requirements

• 6+ years of product marketing experience from a technology SaaS company.
• Strong strategic thinking and excellent communication skills.
• Experience working on demand generation campaigns with agencies focused on digital, social media, and influencer marketing.
• Proficient in using content creation apps for personal and professional projects.
• Outstanding analytical skills to identify, analyze, and use data to provide recommendations.
• Bachelor's degree in business or marketing or related field; MBA preferred.

Nice-to-haves

• Experience partnering with market researchers and translating insights into measurable strategies.
• Ability to identify problems without precedent and bias for action to address them.

Benefits

• Competitive salary range of $146,300 -- $246,400 annually based on location and experience.
• Short-term incentives in the form of the Annual Incentive Plan (AIP).
• Potential eligibility for long-term incentives in the form of a new hire equity award.