Circle - Financial Services - Boston, MA
posted 3 months ago
Circle is a financial technology company at the forefront of the emerging internet of money, where value can travel globally, nearly instantly, and at a lower cost than traditional settlement systems. This innovative new layer of the internet opens up unprecedented opportunities for payments, commerce, and markets, contributing to global economic prosperity and enhancing inclusion. Our infrastructure, including USDC, a blockchain-based dollar, empowers businesses, institutions, and developers to leverage these advancements and seize this pivotal moment in the evolution of money and technology. As we expand into some of the world's strongest jurisdictions, Circle is committed to visibility and stability in all our endeavors. Our employees embody our core values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. We thrive in a remote work environment where collaboration and teamwork are essential to our success. We have cultivated a flexible and diverse workplace that encourages new ideas and treats every employee as a stakeholder. In this role, the Principal Product Marketing Manager will be responsible for defining and driving the Go-to-Market (GTM) strategy for Circle's platform of developer tooling and blockchain infrastructure. Reporting to the Senior Manager of Product Marketing, this position will be part of a dynamic, action-oriented team focused on this strategic product pillar. The successful candidate will serve as the subject matter expert on product features and benefits, competitive landscape, customer segmentation, and platform narrative for developers. They will develop positioning, messaging, and channel strategies to drive GTM for new product launches and ongoing growth initiatives, while also partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products. Coordination with cross-functional teams will be essential to support GTM activations with marketing, communications, and sales enablement materials, including product webpages, blog posts, pitch decks, one-pagers, battlecards, technical workshops, and case studies.