Principal SEO Specialist

$88,500 - $149,300/Yr

Discover Financial Services - Riverwoods, IL

Full-time - Mid Level

Riverwoods, IL

Credit Intermediation and Related Activities

About the position

The SEO Specialist at Discover is responsible for analyzing, reviewing, and implementing changes to websites to optimize them for search engines, thereby maximizing traffic and improving page rank. This role requires a proactive approach to stay ahead of evolving trends and algorithms in online search, necessitating strong problem-solving skills and the ability to develop engaging content. The SEO Specialist will lead on-page and technical SEO strategies, collaborate with various teams, and manage projects and vendor relationships to enhance the overall web experience.

Responsibilities

• Lead and develop on-page and technical SEO strategies to drive significant increases in organic search traffic.
• Work closely with other business areas and site experience teams to optimize web pages and site architecture for SEO.
• Provide performance-based forecasts and report against goals.
• Proactively address key SEO focus areas such as site speed, caching, keyword rank & expansion, content gap, and competitive analysis.
• Build foundational relationships across key stakeholders including CRO, UX, technology, paid search, and product teams.
• Manage individual contributors and department projects, including vendors, billing, contracts, and budgets.
• Create opportunities for search by optimizing web pages for mobile experience and site speed.
• Provide analysis and SEO recommendations to the editorial and content marketing teams.

Requirements

• Bachelor's degree in Business Administration and Management, Marketing, or related field.
• 6+ years of experience in digital marketing, UX, paid search, display, content marketing, or related fields.
• 2+ years of SEO experience.

Nice-to-haves

• 1+ years of People Management experience.

Benefits

• Paid Parental Leave
• Paid Time Off
• 401(k) Plan
• Medical, Dental, Vision, & Health Savings Account
• STD, Life, LTD and AD&D
• Recognition Program
• Education Assistance
• Commuter Benefits
• Family Support Programs
• Employee Stock Purchase Plan