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Amazon Ads is looking for a Principal, UX Designer to join us as we innovate and streamline campaign planning, management, and reporting experiences, making the complex seem simple. You'll be involved in all aspects of product development from brainstorming the next innovation to working collaboratively with user research, engineering, product management to bring it to life. We are looking for a UX Leader who loves learning, and is passionate about conceiving experiences in the abstract and then driving that vision into solid design deliverables such as complex workflows, wireframes, user interface designs, interaction models, and prototypes. You have comprehensive understanding of the current state of web technology and best practices, with a critical awareness of implications on user-centered design and functionality. You are detail-oriented, comfortable working on technical teams, skilled in using data to make decisions and able to thrive in a fast-paced environment. At Amazon we put our customer's first in everything we do - including our advertising programs. We are investing heavily in building solutions that enable brands to connect with their customers-globally and at scale-where they shop, read, watch videos, and share online. The Ads UX (AUX) team excels at distilling the needs of a diverse user base into experiences that balance efficiency with robust utility.