Principal Visual Designer | Lonely Planet

$120,000 - $160,000/Yr

Red Ventures - New York, NY

Full-time - Senior

New York, NY

1,001-5,000 employees

Insurance Carriers and Related Activities

About the position

The Principal Visual Designer at Lonely Planet Red Ventures will lead digital design efforts focused on enhancing marketing and sales initiatives. This role is pivotal in shaping the digital brand identity and creating impactful marketing collateral that resonates with travelers. The designer will collaborate with cross-functional teams to ensure design solutions meet business objectives and engage users effectively.

Responsibilities

• Own the creative design process for digital marketing campaigns across various platforms.
• Develop user-centric designs that support sales initiatives, including product promotions and landing pages.
• Collaborate with marketing, sales, product, and engineering teams to ensure design solutions are feasible and effective.
• Help evolve the digital brand identity while maintaining consistency across all touchpoints.
• Work with analytics and marketing teams to test and optimize digital designs for better user engagement.
• Translate marketing narratives into visually compelling stories using innovative design approaches.
• Stay informed on the latest trends in digital design and apply best practices.

Requirements

• 7+ years of experience in digital design, focusing on marketing and sales-driven projects.
• Mastery of design tools such as Adobe Creative Suite and Figma.
• Expertise in responsive design, web design, and mobile-first experiences.
• Strong portfolio showcasing digital marketing campaigns and user-centered design solutions.
• Proven experience creating high-converting landing pages and digital ads.
• Strong communication skills to articulate design ideas clearly.

Nice-to-haves

• Experience in travel, hospitality, or lifestyle industries.
• Knowledge of HTML/CSS for digital marketing needs.
• Ability to manage priorities in a fast-paced environment.

Benefits

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Employee assistance program
• Vision insurance
• 401(k) matching
• Life insurance