Viant - Irvine, CA
posted about 2 months ago
Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute, and measure omnichannel ad campaigns through a cloud-based platform. As a Product Analyst, you will help shape the future of Viant's product offerings, supporting our mission of empowering marketers with cutting-edge tools and insights for successful ad campaigns. Your responsibilities will include assisting with product research, supporting product optimization and innovation, contributing to data-driven decision-making, engaging with stakeholders, and embracing continuous learning and improvement. Your efforts in data analysis and product understanding will be vital in supporting the ongoing evolution of our platform to meet and exceed market demands. The essence of service in the Product Analyst role is ensuring that internal teams and external clients are well-supported through insightful analysis and contributions to product excellence. While the role focuses on analysis and strategy, the ultimate goal is to enhance product performance, customer satisfaction, and market competitiveness, embodying a service-oriented approach to product management. The day-to-day responsibilities of the Product Analyst include conducting comprehensive analyses of product usage, market trends, and the competitive landscape to identify opportunities and challenges. You will collaborate with senior analysts, product management, engineering, and marketing teams to help translate data insights into product improvements and feature development. Utilizing data visualization tools, you will assist in developing reports and dashboards, monitoring key performance metrics, and summarizing findings for stakeholders. Participation in the product feature development process is essential, supporting from concept through launch and ensuring data-driven insights are considered at all stages. Additionally, you will contribute to the creation of product documentation and training materials, while learning from senior analysts and team members to adopt best practices and insights that contribute to a culture of high performance and continuous learning within the team.