Taylor Corporation - Fridley, MN
posted 8 days ago
Full-time - Senior
Fridley, MN
5,001-10,000 employees
Professional, Scientific, and Technical Services
About the position
The Product/Brand Manager at Taylor Corporation will oversee the packaging division, focusing on managing printed folded carton product lines. This role is pivotal in driving brand growth, aligning products with customer needs, and ensuring market trends are met. The manager will collaborate with various teams to enhance brand equity, increase market share, and achieve revenue targets.
Responsibilities
- Lead the development and execution of the product strategy, from ideation to launch.
- Work closely with product development teams to ensure product offerings meet customer needs and business objectives.
- Own the brand vision and ensure consistent brand messaging across all channels and touchpoints.
- Develop strategies to increase brand awareness, customer engagement, and loyalty.
- Conduct competitive analysis, customer segmentation, and market research to identify trends and opportunities.
- Use insights to influence product positioning and pricing strategies.
- Work with sales, marketing, operations, and R&D teams to ensure alignment on product launches, marketing campaigns, and promotional efforts.
- Oversee the entire product lifecycle, ensuring products are successfully launched, tracked, and optimized based on performance metrics.
- Manage budgets for product development, marketing campaigns, and promotional activities, ensuring cost-effectiveness and ROI.
- Work closely with customer service and feedback teams to monitor product performance and customer satisfaction, implementing adjustments as necessary.
- Provide sales teams with the tools, resources, and training they need to effectively sell the product.
- Collaborate on sales strategies and ensure product positioning aligns with sales goals.
- Set Strategy with Senior leadership and ensure the Marketing go to strategy is aligned.
- Account for weekly/monthly reporting for packaging revenue and how we are tracking to monthly/quarterly/YTD sales targets.
- Understand drivers that are impacting the Packaging category.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
- 5+ years of experience in Product Management, Brand/Category Management, or Marketing
- A self-starter mentality with the ability to operate within an organization independently
- Proven experience in developing and executing successful product strategies
- Experience with market research, consumer insights, and competitive analysis
- Strong strategic thinking and problem-solving skills
- Excellent communication, collaboration, and project management skills
- Strong analytical skills and ability to interpret data to make informed decisions
- Knowledge of digital marketing, social media, and e-commerce strategies
- Proficiency in Microsoft Office Suite and product management software
Benefits
- Health savings account
- Paid holidays
- Disability insurance
- Health insurance
- Dental insurance
- Flexible spending account
- Paid time off
- Vision insurance
- 401(k) matching
