Product & Brand Marketing Manager, us Marketing

$115,000 - $133,000/Yr

Uniqlo - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Product & Brand Marketing Manager at UNIQLO is responsible for establishing the Uniqlo LifeWear brand in the U.S. This role involves developing seasonal and weekly marketing plans that align with both global directions and local business needs. The manager will work closely with various teams, including Merchandising, PR, Visual Merchandising, Retail Marketing, and E-Commerce, to drive brand awareness and product sales through strategic marketing initiatives.

Responsibilities

• Develop seasonal brand and product marketing strategies for Uniqlo
• Establish strategy and execute key go-to-market tactics for the US to drive awareness and sell-through of key products
• Collaborate with Global Marketing team and cross-functional US teams to co-develop season and weekly marketing plans
• Provide direction on U.S. brand campaign, product copy, visual, and asset creation, and campaign rollout timeline
• Elevate the Uniqlo LifeWear brand through impactful product marketing communication
• Ensure optimized product marketing communication for the US consumer
• Lead the development of creative, event, and influencer programs as needed
• Conduct business analyses and post-marketing campaign reviews
• Develop and execute brand events in flagship store and online
• Leverage data and market insights to develop impactful strategic recommendations
• Meet deadlines, lead internal teams, and manage budget/forecasting and campaign analysis.

Requirements

• Bachelor's Degree in Marketing and/or Communications required
• Minimum 3-5 years' experience in brand, product, or retail marketing/communications
• Experience with retail and consumer marketing required
• Experience in event marketing is a plus
• Strategic and creative thinker with strong communication skills
• Excellent writing and organization skills
• Proven ability to work independently with limited direction
• Detail-oriented, resourceful, self-motivated, and proactive
• Skilled at managing projects, resources, assets, budget, and timelines
• Ability to handle multiple projects efficiently.

Nice-to-haves

• Experience in event marketing
• Strong presentation skills

Benefits

• Equal pay initiatives
• Equal Opportunity Employer commitment