Product Category Marketing Manager

$80,000 - $110,000/Yr

Wintergreen Corporation - Alpharetta, GA

Full-time - Mid Level

Remote - Alpharetta, GA

1,001-5,000 employees

Administrative and Support Services

About the position

The Product Category Marketing Manager at Wintergreen Corporation is responsible for overseeing the marketing strategies and product development for a diverse range of lighting products. This role involves conducting market research, managing marketing campaigns, and ensuring brand consistency across various platforms. The manager will collaborate with product development teams and assess customer feedback to optimize product offerings and marketing initiatives. The position is integral to driving sales and enhancing the visibility of Wintergreen's products in the competitive online retail market.

Responsibilities

• Identify new product opportunities and assess existing products for profitability and market fit.
• Lead the development and launch of new product marketing campaigns.
• Analyze KPI metrics to evaluate campaign performance and make necessary adjustments.
• Assist in the launch of new product brands and ensure consistent messaging across all platforms.
• Conduct customer surveys and gather feedback to inform product development and marketing strategies.
• Utilize data analysis to report on sales trends and inform promotional planning.

Requirements

• Bachelor's degree in marketing, product design, engineering, or a related field.
• Experience in e-commerce marketing and product management.
• Strong communication skills, both written and verbal.
• Proficiency in Microsoft Excel, PowerPoint, and Google Docs.

Nice-to-haves

• Experience in technical and creative writing.
• Visual communication and design experience.
• Lighting and/or electrical design experience.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Paid time off
• Flextime
• Vision insurance
• 401(k) matching