Product Communications Manager, User Product

$105,000 - $140,000/Yr

Tiktok - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Communications Manager for User Product at TikTok is responsible for developing and implementing comprehensive communication strategies that align with TikTok's user product vision and business objectives. This role involves collaborating with various teams to craft clear narratives about TikTok's user products, ensuring cohesive messaging that resonates with diverse audiences. The manager will also analyze market trends and cultural shifts to adapt communication strategies, showcasing TikTok's innovative features and their impact on trends and culture.

Responsibilities

• Develop and implement comprehensive communication strategies that align with TikTok's user product vision and business objectives.
• Ensure all messaging is cohesive, strategically aligned, and effectively conveys our core values and goals.
• Work cross-functionally with regional and global communications teams to drive clear narratives about our user products and platform benefits.
• Partner closely with teams across Product, Trust and Safety, E-Commerce, Public Policy, Creator, and Legal to craft and refine messaging that supports TikTok's user product initiatives.
• Foster collaboration to ensure consistency in communication across various platforms and channels.
• Lead the development of media strategies that resonate with diverse audiences.
• Prioritize tactics that showcase TikTok's product innovations, discovery opportunities, and cultural impact.
• Scale messaging and toolkits across global audiences.
• Serve as a key point of contact for media inquiries related to TikTok's user products.
• Conduct continuous analyses of market trends, cultural shifts, and the competitive landscape to identify opportunities and anticipate challenges.

Requirements

• A Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Passion for consumer product storytelling, complemented by strong organizational, analytical, and project management skills.
• Availability to work in a hybrid model, both in-person and remotely.

Nice-to-haves

• Experience in leading campaigns and events, developing assets, data storytelling, media relations, and issue handling.
• Exceptional listening, problem-solving, and verbal and written communication skills.
• Experience in day-to-day media relations and/or agency background.
• Experience with social media or search platforms.
• Previous experience working with global companies.

Benefits

• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• Gym and cellphone service reimbursements