Substack - San Francisco, CA
posted 5 months ago
As Product Communications Manager at Substack, you will play a pivotal role in shaping the narrative and positioning of products that are utilized by thousands of publishers and millions of readers. Your primary responsibility will be to influence and grow the product's presence in the market, ensuring that it resonates with target audiences. This involves driving go-to-market strategies that not only raise awareness but also encourage adoption of Substack's offerings. You will work closely with various teams across the organization, including Editorial and Product, to ensure a cohesive approach to communication and product positioning. In this role, you will be tasked with developing and executing comprehensive go-to-market strategies for product launches, leveraging Substack's core narratives to create impactful messaging. You will also be responsible for maintaining and updating the language used across Substack's platforms, including the app and website, to align with new product launches and positioning. Collaboration with Substack's PR agency will be essential, as you will partner on press briefings, media tours, and events, while also creating press materials such as blog posts, media pitches, FAQs, and fact sheets. Additionally, you will maintain the product roadmap in partnership with the product team, strategically influencing announcement timelines to maximize impact across owned and earned channels. Your role will also involve working with product spokespeople to ensure that messaging is consistent and compelling, aligning with the overall product and communication strategy. Engaging with publishers and creators to enhance product messaging and ensuring that Substack employees are well-informed about product details will also be key components of your responsibilities.