Product Content Marketing Manager

Mastech Company Limited - Ashburn, VA

Full-time - Mid Level

Remote - Ashburn, VA

Professional, Scientific, and Technical Services

About the position

The Product Content Marketing Manager will play a crucial role in driving and coordinating innovative content aligned with product development strategies and marketing communications efforts. This position requires a strong background in content creation for both internal and external audiences, ensuring that all communications adhere to brand standards and effectively convey complex concepts in a simplified manner.

Responsibilities

• Drive, develop, and coordinate innovative copy aligned with product development strategies and marketing communications efforts.
• Ensure integration of key communications between product positioning and marketing messaging, applying consistent copy tone and voice for all authored communications.
• Create fresh, high-quality content based on complex concepts for various formats including mobile apps, product copy, social media, video, web copy, papers/reports, articles, success stories, and other sales enablement materials.
• Write for consumers in simple verbiage and market to consumers in varying verticals as well as other audiences.
• Collaborate with business managers, marketing, product development, product management, and sales to produce relevant content aligned with business strategies.

Requirements

• BA/BS in English, Journalism, Marketing, Communications, or relevant field of study.
• 3+ years of experience writing and editing for a B2B, or technology or software development company.
• Experience writing for product usability and technical documentation, mobile apps, digital, and promotional marketing.
• Experience creating marketing and sales tools for various audiences.
• Background in writing for consumer-facing software and/or security and cloud computing solutions is a plus.
• Ability to understand complex issues and articulate concepts in a simplified, easily comprehensible fashion.

Benefits

• Comprehensive benefits
• Opportunity for growth
• Exciting challenges