Mastech Company Limited - Ashburn, VA

posted about 2 months ago

Full-time - Mid Level
Remote - Ashburn, VA
Professional, Scientific, and Technical Services

About the position

Mastech is a growing company dedicated to innovation and teamwork. We are currently seeking a Product Content Marketing Manager for our client in the IT Services domain. This role is crucial for driving, developing, and coordinating innovative copy that aligns with product development strategies and marketing communications efforts. The Product Content Marketing Manager will ensure the integration of key communications between product positioning and marketing messaging, applying a consistent copy tone and voice for all authored communications while adhering to brand standards. The position requires the creation of fresh, high-quality content based on complex concepts for both external and internal audiences, including mobile apps, product copy, social media, video, web copy, papers/reports, articles, success stories, and other sales enablement materials. The ideal candidate will be capable of writing for consumers in simple verbiage and marketing to consumers in varying verticals as well as other audiences. Collaboration is key in this role, as the Product Content Marketing Manager will work closely with business managers, marketing, product development, product management, and sales to produce relevant content aligned with business strategies. This position is a contract role with a duration of 6+ months, and the client is looking for someone to start immediately. The location options include Ashburn, VA, or Chicago, IL (Remote).

Responsibilities

  • Responsible for driving, developing and coordinating innovative copy aligned with product development strategies and marketing communications efforts.
  • Ensures integration of key communications between product positioning and marketing messaging, applying consistent copy tone and voice for all authored communications, while adhering to brand standards.
  • Creates fresh, high quality content based on complex concepts for both external and internal audiences, including mobile apps, product copy, social media, video, web copy, papers/reports, articles, success stories, and other sales enablement materials.
  • Capable of writing for consumers in simple verbiage, and marketing to consumers in varying verticals as well as other audiences.
  • Collaborates with business managers, marketing, product development, product management, and sales, to produce relevant content aligned with business strategies.

Requirements

  • BA/BS in English, Journalism, Marketing, Communications, or relevant field of study.
  • 3+ years of experience writing and editing for a B2B, or technology or software development company.
  • Experience writing for product usability and technical documentation, mobile apps, digital, and promotional marketing.
  • Experience creating marketing and sales tools for various audiences.
  • Background in writing for consumer facing software and/or security and cloud computing solutions is a plus.
  • Ability to understand complex issues and quickly articulate concepts in a simplified, easily comprehendible fashion.

Nice-to-haves

  • Background in writing for consumer facing software and/or security and cloud computing solutions is a plus.

Benefits

  • Comprehensive benefits
  • Opportunity for growth
  • Exciting challenges
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