Product Content Senior Analyst

Whirlpool - Benton Harbor, MI

Full-time - Mid Level

Benton Harbor, MI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Product Content Senior Analyst at Whirlpool Corporation will be a key member of the Brand Management team, responsible for developing and executing product content strategies for branded product launches with a focus on digital engagement. This role involves ensuring product content accuracy, collaborating with various stakeholders, and driving impactful marketing initiatives to enhance brand presence and consumer engagement.

Responsibilities

• Strategic thinking to maintain focus on long-term brand strategy while executing impactful product launches.
• Collaborating closely with internal and external agencies to develop effective product content.
• Creating compelling product names and descriptions that communicate features, benefits, and unique value propositions.
• Ensuring accuracy and consistency of product content in line with brand guidelines and consumer preferences.
• Developing product marketing plans including market research, positioning, and messaging that resonate with target consumers.
• Inspiring work through others by developing stimulating briefs and providing strategic feedback.
• Managing multiple projects simultaneously with a high degree of independence.

Requirements

• Bachelor's degree
• 2+ years of experience in marketing or product management.

Nice-to-haves

• Ability to lead with a consumer-centric growth mindset and solve problems creatively.
• Strong leadership and communication skills, both written and verbal.
• Excellent critical thinking and decision-making abilities.
• Proven success in a fast-paced, complex, matrixed environment.
• A strategic and analytical mindset with business acumen.

Benefits

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Access to kitchenettes
• Beautiful, recently renovated office space
• Free coffee
• Biking/walking trails
• Access to The Eddy - Early Childhood Center (additional costs required)
• Flexible work options including Flexible Fridays and work-from-anywhere opportunities
• Sabbatical leave after five years of service.