Product Content Senior Analyst

Whirlpool - Benton Harbor, MI

Full-time - Mid Level

Benton Harbor, MI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Product Content Senior Analyst at Whirlpool Corporation will be a key member of the Brand Management team, responsible for developing and executing product content strategies for branded product launches. This role emphasizes a digital-first approach, ensuring product data accuracy and completeness while collaborating with various stakeholders to deliver impactful marketing initiatives. The analyst will also oversee the go-to-market strategies for new products and manage content for existing portfolios, driving a consistent brand experience across all touchpoints.

Responsibilities

• Strategic thinking to maintain focus on long-term brand strategy while executing impactful product launches.
• Collaborating with internal and external agencies to develop product content.
• Creating compelling product names and descriptions that align with brand guidelines.
• Ensuring accuracy and consistency of product content in line with brand and retailer requirements.
• Developing product marketing plans that resonate with target consumers.
• Inspiring work through others by developing briefs and providing strategic feedback.
• Managing multiple projects simultaneously with a high degree of independence.

Requirements

• Bachelor's degree
• 2+ years of experience in marketing or product management.

Nice-to-haves

• Consumer-centric growth mindset with problem-solving skills.
• Strong leadership and communication skills, both written and verbal.
• Excellent critical thinking and decision-making abilities.
• Experience in a fast-paced, complex, matrixed environment.
• Strategic and analytical mindset with business acumen.
• Collaborative partner across functional groups.
• Experience with agency management including briefing and evaluating creative.

Benefits

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Access to kitchenettes
• Beautiful, recently renovated office space
• Free coffee
• Biking/walking trails
• Access to The Eddy - Early Childhood Center (additional costs may apply)
• Flexible Friday option
• Two-Week Work from Anywhere policy
• Sabbatical after every five years of service