Whirlpool - Benton Harbor, MI
posted 26 days ago
The Product Content Senior Analyst at Whirlpool Corporation will be a key member of the Brand Management team, responsible for developing and executing product content strategies for branded product launches. This role emphasizes a digital-first approach, ensuring product data accuracy and completeness while collaborating with various stakeholders to deliver impactful marketing initiatives. The analyst will also oversee the go-to-market strategies for new products and manage content for existing portfolios, driving a consistent brand experience across all touchpoints.