Product Content Senior Analyst

Whirlpool - Benton Harbor, MI

Full-time - Mid Level

Benton Harbor, MI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Product Content Senior Analyst at Whirlpool Corporation will be a key member of the Brand Management team, responsible for developing and executing product content strategies for branded product launches. This role emphasizes a digital-first approach, ensuring product data accuracy and completeness while collaborating with various stakeholders to deliver impactful marketing initiatives. The analyst will also oversee the consistency and quality of product content across all branded touchpoints, driving a seamless product launch experience.

Responsibilities

• Build and execute product content strategy for branded product launches.
• Deliver best-in-class go-to-market strategies for new product launches.
• Lead content gap closure for prioritized existing portfolios.
• Oversee product data completeness and accuracy.
• Collaborate cross-functionally with key stakeholders to ensure a consistent product launch.
• Develop compelling product names and descriptions that align with brand guidelines.
• Create product marketing plans including market research and messaging that resonate with target consumers.
• Manage multiple projects simultaneously with a high degree of independence.

Requirements

• Bachelor's degree
• 2+ years of experience in marketing or product management.

Nice-to-haves

• Consumer-centric growth mindset with problem-solving skills.
• Strong leadership and communication skills, both written and verbal.
• Excellent critical thinking and decision-making abilities.
• Experience in a fast-paced, complex, matrixed environment.
• Strategic and analytical mindset.
• Business acumen to drive action based on insights.
• Experience with agency management including briefing and evaluating creative.

Benefits

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Access to kitchenettes
• Beautiful, recently renovated office space
• Free coffee
• Biking/walking trails
• Access to The Eddy - Early Childhood Center (additional costs required)
• Flexible Friday option
• Two-Week Work from Anywhere policy
• Sabbatical after every five years of service