Next Insurance - Palo Alto, CA
posted 1 day ago
Full-time - Mid Level
Palo Alto, CA
Insurance Carriers and Related Activities
About the position
NEXT's mission is to help entrepreneurs thrive by building the only technology-led, full-stack provider of small business insurance in the industry. As a Product Designer for Growth, you will play a crucial role in driving user acquisition, retention, and engagement strategies. You will work closely with product managers, software engineers, marketers, data scientists, and user researchers to enhance the customer experience. Your passion for visual communication and expert interaction design will significantly contribute to crafting user experiences that bring our brand to life and instill trust and confidence in people.
Responsibilities
- Identify opportunities and pain points across the user experience that have potential to significantly improve acquisition, activation, retention, referrals, or monetization.
- Work closely with cross-functional partners to define strategy, requirements, and experiments to optimize multiple user experience touch points (SEO, landing pages, public website, purchase funnel, blog, digital ads, email, social media).
- Translate quantitative data and qualitative insights into creative ideas and informed design decisions that resonate with our target audience.
- Craft visual design strategies that enhance user comprehension and engagement, including typography, color schemes, imagery, and motion to strengthen the brand's visual narrative across different platforms.
- Mentor and guide the product design team in understanding and applying the brand's design language, ensuring coherence and evolution of the brand identity.
Requirements
- 5+ years of related professional experience with a plethora of successful design experimentation for growth experiences.
- Strong understanding of growth channels, unique targeting, and iterative testing.
- Expert in combining typography, layout, color, and modern user interaction patterns into strong visual communication and effective user experiences.
- Proven ability or desire to lead efforts that bring creativity to everyone (e.g. planning and facilitating co-creation and ideation activities).
Nice-to-haves
- Prior experience working for growth or conversion rate optimization experiences is a plus.
