Canadian Tire - Toronto, OH
posted 3 months ago
The Product Designer is a vital member of a dynamic team of design professionals at Canadian Tire Corporation, dedicated to creating innovative products for outdoor recreation. This role requires a deep appreciation for outdoor adventure and a commitment to producing high-quality, stylish, and performance-driven products. The designer will work closely with senior team members and cross-functional partners to develop concepts and production-ready designs that align with customer needs and brand standards. The position involves creating products for various CTC outdoor recreation brand labels, including Woods, Outbound, Huntshield, Yukon Gear, and Helly Hansen, across categories such as backpacks, lighting, tents, sleeping bags, and camp accessories. In this role, the designer will initiate and interpret research to generate new product concepts based on design briefs. They will communicate product ideas through sketches, photo renderings, and technical specifications, utilizing color, patterns, textures, and imagery to convey the brand's core positioning. Attention to detail is crucial, as the designer must ensure that all products are on-brand and meet the requirements set by the product team. The designer will also manage the product development process according to the product creation calendar, ensuring timely delivery of seasonal goals and deliverables. Building strong relationships with manufacturing partners and cross-functional teams is essential for success in this role. The designer will engage in effective communication and may need to travel to manufacturing facilities to ensure that all new projects and existing products meet cost targets and financial objectives. Additionally, the designer will attend trade shows for market research and sales meetings to gain insights into customer and product requirements, while also assessing the competitive landscape to create brand-appropriate equipment that resonates with the target consumer.