Product Director (Senior Manager), DTC Marketing, Lung

Johnson & Johnson - Horsham, PA

Full-time - Senior

Horsham, PA

Chemical Manufacturing

About the position

The Product Director for Lung Direct to Consumer Marketing at Johnson & Johnson will lead patient-focused strategies and execution for the lung cancer portfolio, specifically for the Rybrevant product. This role involves developing strategies and tactics for patient support and activation, including insight generation, strategic media planning, content development, and tactical execution. The Product Director will collaborate with a cross-functional team to support Rybrevant patients and achieve business goals.

Responsibilities

• Lead the development of integrated Patient Marketing Communications strategy, positioning, and messaging to achieve business goals.
• Develop the 2025 Brand campaign including content and connections plan.
• Shape and lead digital marketing strategy.
• Ensure strategies, marketing assets, and tactical plans are developed in close partnership with Creative, Media agency, and key brand stakeholders.
• Build solid partnerships with the insights and analytics team.

Requirements

• A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• A minimum of 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields.
• Proven proficiencies in marketing, project management, and clear communication.

Nice-to-haves

• People leadership experience
• Experience in oncology
• Experience with product launch preferred.