Johnson & Johnson - Horsham, PA
posted 27 days ago
The Product Director for Lung Direct to Consumer Marketing at Johnson & Johnson is responsible for leading patient-focused strategies and execution for the lung cancer portfolio, specifically for the product Rybrevant. This role involves developing strategies and tactics for patient support and activation, including insight generation, strategic media planning, content development, and tactical execution. The Product Director will collaborate with cross-functional teams to ensure effective marketing communications and achieve business goals.