Product Director (Senior Manager), Patient Experience Marketing, TECVAYLI

Johnson & Johnson - Horsham, PA

Full-time - Senior

Horsham, PA

Chemical Manufacturing

About the position

The Product Director for Patient Experience Marketing at Johnson & Johnson will lead patient-focused strategies and execution for TECVAYLI®. This role involves developing strategies and tactics for optimal patient support, including insight generation, strategic media planning, content development, and tactical execution. The Product Director will also be responsible for patient advocacy strategy and engagement, collaborating with a cross-functional team to create effective marketing plans for the U.S. TECVAYLI® business.

Responsibilities

• Develop patient strategy and patient-facing content aligned to brand imperatives, owning execution of tactics.
• Partner with Strategic Insights and Analytics team to generate insights from analytics and market research for marketing initiatives.
• Work closely with National Policy and Patient Advocacy Director on key advocacy initiatives, sponsorships, and meetings.
• Collaborate with matrix teams, including external agencies and key internal groups within the organization and participate in culture-building activities.
• Actively lead and contribute to Patient Experience Team responsibilities, such as field engagement including rollout of resources during meetings, training initiatives, and select nurse events.
• Contribute to our multi-brand, cross-functional multiple myeloma portfolio strategy.

Requirements

• A minimum bachelor's degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• A minimum of 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields.
• Proven proficiencies in marketing, project management, and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Nice-to-haves

• Oncology experience
• Sales management experience

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development opportunities