Johnson & Johnson - Horsham, PA
posted 4 months ago
Johnson & Johnson is currently seeking a Product Director for Patient Marketing within the Prostate Portfolio, located in Horsham, PA. This role is pivotal in leading patient-focused strategies and executing marketing initiatives for ERLEADA and AKEEGA. The Product Director will be responsible for developing comprehensive marketing plans that encompass strategy, positioning, and messaging to achieve business goals while ensuring effective communication with patients and care partners in the marketplace. This position requires collaboration with a cross-functional team, including brand partners, field sales, internal stakeholders, and agency partners, to enhance patient support and activation strategies. In this role, the Product Director will focus on insight generation, strategy development, strategic media planning, content development, and tactical execution. The successful candidate will ensure that marketing assets and tactical plans are developed in close partnership with the Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and other key internal partners. Additionally, the Product Director will lead the development of content for sales meetings and ongoing field development to support brand strategies, as well as manage the patient branded media plan, ensuring rigorous measurement and optimization to drive efficiencies and business returns. The position also involves leading advisory boards, analytics, and market research to generate insights for marketing initiatives in collaboration with the insights and analytics team. This role is essential for driving the success of the Prostate Portfolio and making a significant impact on patient care.