Disability Solutions - Horsham, PA
posted 2 months ago
Johnson & Johnson is currently seeking a Product Director for Professional Promotion Marketing for BALVERSA, located in Horsham, PA. In this pivotal role, you will be responsible for understanding and implementing strategies that influence the treatment of Bladder Cancer. Your primary focus will be on developing and executing marketing plans and initiatives aimed at healthcare professionals within the Bladder Cancer marketplace. This position requires a deep understanding of the disease state and the ability to craft innovative marketing strategies that help healthcare providers reimagine care and redefine the living experience for patients suffering from Bladder Cancer. As the Product Director, you will lead the charge in driving the marketing strategies for BALVERSA, ensuring that they align with the overall goals of the organization. You will collaborate closely with cross-functional teams, particularly as we approach the launch of future indications of the TAR platform, which includes erdafitinib. Your role will be critical in ensuring that all marketing efforts are seamlessly integrated across the Bladder team, fostering a cohesive approach to promoting BALVERSA and its benefits to healthcare professionals. This position not only demands a strategic mindset but also requires a hands-on approach to executing marketing initiatives that resonate with healthcare providers. You will be expected to analyze market trends, assess competitive landscapes, and leverage insights to refine marketing strategies that effectively communicate the value of BALVERSA in treating Bladder Cancer. Your efforts will directly contribute to improving patient outcomes and enhancing the overall treatment landscape for this challenging disease.