Product Discovery Analyst
Active International - Pearl River, NY
posted 2 days ago
About the position
Active International seeks a Product Discovery & Marketing Analyst to join our Product Innovation team. This role is pivotal in bringing new and innovative Corporate Trade and Media solutions to the marketplace. The ideal candidate will have 2-5 years of experience in marketing technology products, with a strong focus on leveraging Data Science, AI, and cloud technologies. The Product Marketer will play a key role in validating, developing, and testing product ideas, significantly contributing to reducing the cost and time to market for our products. Active International is a global leader in corporate trade and media buying, renowned for its creative solutions that assist clients in achieving their financial goals. At the core of our business lies the commitment to delivering efficient audience reach through a variety of offline and digital media channels. We embrace the power of data, technology, and AI to revolutionize how media buys are sourced, selected, and activated. In recent years, we have developed several innovative solutions that utilize data, technology, and analytics, providing a superior approach to media buying. Our success is built on collaborations with external consultancies, and we are dedicated to continuously enhancing our offerings. The Product Innovation team, where Product Discovery & Marketing Analyst will be positioned, plays a crucial role in this endeavor, focusing on the rapid prototyping of new technology solutions. These efforts are geared towards driving top-line growth and ensuring alignment with Active's dynamic market position and future-oriented strategies.
Responsibilities
- Conduct in-depth market research to identify emerging trends and customer needs.
- Analyze market data to uncover opportunities for product innovation in corporate trade and media solutions.
- Perform detailed analysis of market trends, customer feedback, and competitive landscape to inform marketing strategies and product development.
- Assess the performance of new products and gather customer feedback, using insights to inform future product iterations and marketing campaigns.
- Work closely with the product development team to integrate market insights into the product development process.
- Employ creative approaches to validate and test product ideas, minimizing risk and optimizing market fit.
Requirements
- 2-5 years of experience in product marketing, market analysis, or a related field.
- Strong background in product discovery and marketing analysis, preferably in technology-driven solutions.
- Bachelor's degree in Marketing, Business, Technology, or related field.
- Advanced degree or relevant certification preferred.
Nice-to-haves
- In-depth knowledge of digital marketing tools and platforms, such as Google Analytics, social media advertising platforms, and SEO tools.
- Expertise in conducting A/B testing to optimize marketing campaigns and product features.
- Familiarity with the basics of Data Science, AI, and cloud technologies.
- Knowledge of product management tools (e.g., JIRA, Asana).
- Understanding of innovation frameworks and how they can be applied in product marketing processes.
- Strong analytical skills, with the ability to interpret complex data and make informed marketing decisions.
- Proficiency in using data analysis tools and methodologies to guide marketing strategies and understand market trends.
- Skills in conducting market research and competitive analysis specific to technology-driven products.
- Ability to effectively communicate technical concepts and product features to both technical and non-technical audiences.
Benefits
- Medical coverage
- Dental insurance
- Vision insurance
- Disability insurance
- 401k
- Paid time off
- Community engagement opportunities
- Great colleagues
- Great learning opportunities
