Product Discovery Analyst

$78,500 - $90,000/Yr

Active USA - Pearl River, NY

posted about 1 month ago

Full-time - Mid Level
Pearl River, NY
Truck Transportation

About the position

Active International is seeking a Product Discovery & Marketing Analyst to join our Product Innovation team in Pearl River, New York. This hybrid position is crucial for bringing innovative Corporate Trade and Media solutions to the marketplace. The ideal candidate will possess 2-5 years of experience in marketing technology products, with a strong emphasis on leveraging Data Science, AI, and cloud technologies. The Product Marketer will play a significant role in validating, developing, and testing product ideas, which will greatly contribute to reducing the cost and time to market for our products. As a global leader in corporate trade and media buying, Active International is renowned for its creative solutions that help clients achieve their financial goals. Our commitment to delivering efficient audience reach through various offline and digital media channels is at the core of our business. We harness the power of data, technology, and AI to revolutionize how media buys are sourced, selected, and activated. In recent years, we have developed several innovative solutions that utilize data, technology, and analytics, providing a superior approach to media buying. Our success is built on collaborations with external consultancies, and we are dedicated to continuously enhancing our offerings. The Product Innovation team, where the Product Discovery & Marketing Analyst will be positioned, plays a crucial role in this endeavor, focusing on the rapid prototyping of new technology solutions. These efforts are geared towards driving top-line growth and ensuring alignment with Active's dynamic market position and future-oriented strategies.

Responsibilities

  • Conduct in-depth market research to identify emerging trends and customer needs.
  • Analyze market data to uncover opportunities for product innovation in corporate trade and media solutions.
  • Perform detailed analysis of market trends, customer feedback, and competitive landscape to inform marketing strategies and product development.
  • Assess the performance of new products and gather customer feedback, using insights to inform future product iterations and marketing campaigns.
  • Work closely with the product development team to integrate market insights into the product development process.
  • Employ creative approaches to validate and test product ideas, minimizing risk and optimizing market fit.

Requirements

  • 2-5 years of experience in product marketing, market analysis, or a related field.
  • Strong background in product discovery and marketing analysis, preferably in technology-driven solutions.
  • Bachelor's degree in Marketing, Business, Technology, or related field. Advanced degree or relevant certification preferred.
  • In-depth knowledge of digital marketing tools and platforms, such as Google Analytics, social media advertising platforms, and SEO tools.
  • Expertise in conducting A/B testing to optimize marketing campaigns and product features.
  • Familiarity with the basics of Data Science, AI, and cloud technologies.
  • Knowledge of product management tools (e.g., JIRA, Asana) for coordinating with the product development team.
  • Understanding of innovation frameworks and how they can be applied in product marketing processes.
  • Strong analytical skills, with the ability to interpret complex data and make informed marketing decisions.
  • Proficiency in using data analysis tools and methodologies to guide marketing strategies and understand market trends.

Nice-to-haves

  • Advanced degree or relevant certification in a related field.
  • Experience with innovative validation techniques and creative problem-solving skills.
  • Technical communication skills to effectively convey technical concepts to diverse audiences.

Benefits

  • Medical coverage
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • 401k
  • Paid time off
  • Community engagement opportunities
  • Professional development opportunities
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