Product Growth Manager

Cloudflare - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

Cloudflare is seeking a Product Growth Manager to join the Self-Serve Team, focusing on driving growth within the company's large free and self-serve customer base. The role emphasizes a data-driven, product-led approach to enhance customer value and adoption of Cloudflare's solutions. The Product Growth Manager will collaborate across various teams to develop and execute go-to-market strategies aimed at self-serve growth.

Responsibilities

• Understand customer lifecycle and refine target personas to identify growth opportunities.
• Collaborate with product, pricing, and marketing teams on go-to-market strategies for self-serve solutions.
• Develop messaging and positioning to drive acquisition, activation, and retention of self-serve products.
• Partner with channel marketing to execute multi-channel campaigns, including strategy development and program execution.
• Build and launch data-driven experiments in partnership with engineering, prioritizing resources for maximum business impact.

Requirements

• Strong background in product-led growth, product management, or product marketing.
• Extensive experience working cross-functionally with engineering, design, marketing, and product teams.
• Strong communication and project management skills with a high velocity of experimentation.
• Proven customer empathy and understanding of customer behavior drivers.
• Data-driven approach with expertise in SaaS acquisition and growth metrics.

Nice-to-haves

• 4+ years of experience in product marketing or growth marketing at SaaS companies.
• 2+ years of experience in product management or product-led growth for SaaS companies.
• Experience with CRO, A/B and multivariate testing.
• Proficiency in creating product requirement documents and test plans.
• Fluency in tools like Amplitude, Google Analytics, Iterable, Adobe Target.

Benefits

• Competitive salary and equity options.
• Comprehensive health insurance plans.
• Flexible work hours and remote work options.
• Generous paid time off and holidays.
• Professional development opportunities.