Product Growth Marketing Manager

About the position

About Laravel Used by thousands of engineers around the world, Laravel is an open source PHP framework and the creator of open source packages like Scout, Octane, and Reverb. We’re also the creators of commercial products like Laravel Forge, Laravel Vapor, Laravel Cloud and soon-to-be-released Laravel Nightwatch. At Laravel, we are committed to creating tools that empower developers to build exceptional web applications while nurturing a supportive and inclusive global community. By joining our team, you’ll play a pivotal role in helping developers succeed and thrive in their work. Product Marketing’s goal is to generate customer insights that inform Laravel’s product strategy, and lead go-to-market for our suite of products. We’re a small company (50!) so you’ll wear many hats and cover a lot of ground. You need to be comfortable diving in, learning, and creating context for.

Responsibilities

• Dissect the funnel and our data → Work closely with Data and Product teams to understand each part of the user journey and how we can improve and minimize drop-off.
• Help define, track, and analyze key product metrics to inform decision-making and measure success.
• Improve our onboarding & in-product experience → Work closely with Lifecycle Marketing, DevRel, and Product to get more users deploying their projects on Cloud by using data and qualitative insights to understand what is getting in their way.
• Identify low-performing features and workflows and work towards improving these by designing and conducting experiments A/B tests, etc.
• Continuously experiment, analyze, and iterate. Identify what’s working and optimize, and know when to pivot strategies that aren’t delivering.

Requirements

• 3+ years of relevant work experience such as product growth, growth marketing, or product management
• Experience working in developer tools space or technical products
• Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
• Excellent data literacy and the ability to design experiments and communicate analytical insights in a clear, compelling way

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)