Product Manager, Customer Identity

Ford - Hartford, CT

Full-time - Mid Level

Hartford, CT

Transportation Equipment Manufacturing

About the position

The Product Manager, Customer Identity at Ford Motor Company will lead the strategy and implementation of a unified customer identity platform within Ford Credit. This role is crucial in transforming customer interactions by creating a seamless and personalized experience across various channels. The manager will work on identity resolution technologies, collaborating with cross-functional teams to develop innovative solutions that enhance customer satisfaction and drive business growth.

Responsibilities

• Develop and drive the vision, strategy, and roadmap for Customer Identity within the Customer and Accounts Data Platform.
• Lead the design and development of Ford Credit's customer identity graph to create a unified customer profile.
• Collaborate with data engineering, analytics, privacy, and security teams to implement identity resolution solutions.
• Partner with cross-functional teams to identify use cases and requirements for identity resolution.
• Drive the adoption of identity resolution capabilities across the organization.
• Develop and maintain key performance indicators (KPIs) to measure the success of identity resolution initiatives.
• Ensure compliance with data privacy regulations and security standards.
• Define and establish data governance across the organization.
• Analyze business processes to define data quality and stewardship for the Customer Identity product.
• Write Product Requirement Documents (PRDs) and user stories for identity resolution features.
• Act as the product owner in an Agile development environment, prioritizing backlog items and facilitating sprint planning.
• Stay updated on industry trends and incorporate insights into the strategy.
• Collaborate with data scientists and engineers to improve AI/ML models for identity resolution.

Requirements

• 5+ years of experience in product management, focusing on identity resolution or customer data platforms.
• Deep understanding of identity resolution technologies and methodologies.
• Experience with customer data across various channels including web, mobile, and call centers.
• Strong technical background in data integration, API, and security concepts.
• Familiarity with data privacy regulations such as GDPR and CCPA.
• Experience with customer data platforms (CDPs), Master Data Management platforms (MDMs), and Graph Databases.
• Strong analytical skills to derive insights from complex datasets.
• Excellent communication and stakeholder management skills.
• Experience in developing roadmaps, writing PRDs, and working in Agile environments.
• Knowledge of machine learning and AI applications in customer identity is a plus.
• Bachelor's degree in Computer Science, Data Science, or a related field.

Nice-to-haves

• MBA or a Master's degree preferred.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days and paid parental leave
• Family building benefits including adoption and surrogacy expense reimbursement
• Vehicle discount program for employees and family members
• Tuition assistance
• Established and active employee resource groups
• Paid time off for community service
• Generous schedule of paid holidays
• Paid time off and option to purchase additional vacation time