Walgreens Boots Alliance - Deerfield, IL
posted about 1 month ago
The Product Manager for Digital & Marketing at Walgreens is responsible for the strategic development and management of both new and existing initiatives aimed at driving traffic, conversion, revenue growth, and profitability for the online channels. This role requires close collaboration with various departments, including IT, Marketing, and other non-eCommerce entities within Walgreens. The Product Manager will translate divisional sales goals and customer experience insights into a logically sequenced and optimized product roadmap for key product areas. In this position, the Product Manager will develop and maintain the product and feature roadmap for their assigned area, managing prioritization among user experience, technology, and central marketing organizations. They will proactively identify and resolve strategic issues that may hinder the team's ability to meet its strategic, financial, and technical goals. Working closely with the engineering technology team and user interface designers, the Product Manager will define detailed key product requirements. Additionally, the role involves managing, mentoring, and developing a team of Business Analysts or Associate Product Managers. The Product Manager will focus on growing adoption and usage of the Walgreens front-end store business by identifying and quantifying customer segments with strong growth potential, and developing business cases and strategies for targeting these segments. They will implement growth strategies by coordinating cross-functional teams to deliver necessary changes and will measure and analyze the impact of existing functionalities, identifying opportunities for innovation and improvement. The Product Manager will also conduct business and financial analysis, including forecasting, monitoring, and reporting, while writing well-informed business requirements based on data and discussions with stakeholders. This role is crucial in ensuring that Walgreens continues to provide a high-quality omnichannel experience to its customers.