Product Manager Digital & Marketing (Deerfield, IL)

Unclassified - Deerfield, IL

Full-time - Mid Level

Deerfield, IL

About the position

The Product Manager for Digital & Marketing is responsible for the strategic development and organization of new and existing initiatives aimed at enhancing traffic, conversion rates, revenue growth, and profitability for online channels. This role requires close collaboration with IT, Marketing, and non-eCommerce Client entities to ensure alignment with divisional sales goals and customer experience. The Product Manager will translate these goals into a logically sequenced and optimized product roadmap for key product areas, ensuring that the product and feature roadmap is maintained and prioritized effectively among user experience, technology, and central marketing organizations. In this position, the Product Manager will proactively identify and resolve strategic issues that may hinder the team's ability to meet its strategic, financial, and technical objectives. This includes working closely with engineering technology teams and user interface designers to define detailed product requirements. The role also involves managing, mentoring, and developing a team of Business Analysts or Associate Product Managers, fostering their growth and ensuring they contribute effectively to the team's objectives. The Product Manager will focus on growing adoption and usage of the Client front-end store business by identifying and quantifying customer segments with significant growth potential. This involves developing business cases and strategies for targeting these segments and implementing growth strategies by coordinating cross-functional teams to deliver necessary changes. Additionally, the role requires measuring and analyzing the impact of existing functionalities, pricing, and merchandising strategies, identifying opportunities for innovation and improvement, and building strong internal relationships with technology, sales, user experience, and marketing teams to enhance the implementation of new strategies. Conducting business and financial analysis, including forecasting, monitoring, and reporting, is also a key responsibility. The Product Manager will write well-informed business requirements based on data inputs, discussions with team members, and personal insights, refining these requirements through effective communication and collaboration with appropriate stakeholders.

Responsibilities

• Translate divisional sales goals and customer experience into a product roadmap.
• Develop and maintain the product and feature roadmap for assigned areas.
• Manage prioritization among user experience, technology, and marketing organizations.
• Identify and resolve strategic issues for assigned product areas.
• Work closely with engineering and user interface designers to define product requirements.
• Manage, mentor, and develop a team of Business Analysts or Associate Product Managers.
• Grow adoption and usage of the Client front-end store business.
• Identify and quantify customer segments with growth potential.
• Develop business cases and strategies for targeting customer segments.
• Implement growth strategies by coordinating cross-functional teams.
• Measure and analyze the impact of existing functionalities and pricing strategies.
• Identify opportunities for innovation and improvement in merchandising strategies.
• Conduct business and financial analysis, including forecasting and reporting.
• Write and refine business requirements based on data and team discussions.

Requirements

• Bachelor's degree and at least 2 years of product management experience in online technology and/or management strategy consulting, or a High School Diploma/GED with at least 5 years of product management experience in online technology and/or management strategy consulting.
• At least 2 years of experience in consumer-facing online commerce.
• At least 2 years of experience in product marketing, product/program management, business development, or management consulting.
• Experience in one or more areas of ecommerce: Content Tools and Processes, Search & Browse, SEO/SEM, or Cart and Checkout.
• Experience working with the product development lifecycle.
• Experience developing and delivering presentations to various audience levels within an organization.
• Experience analyzing and reporting data to identify issues, trends, or exceptions for improvement.
• Experience leading or collaborating with cross-functional teams to develop strategies that meet departmental goals within budget and timelines.
• Experience identifying operational issues and recommending strategies to resolve problems.

Benefits

• Opportunity to be part of a great culture and an awesome team.
• Challenging work environment with opportunities for fun.