Product Manager, Digital Marketing Enablement

$125,000 - $180,000/Yr

Ixl Learning - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Product Manager for Digital Marketing Enablement at IXL Learning will be responsible for designing a data pipeline that supports the marketing teams in executing multi-channel digital marketing initiatives. This role requires a strategic understanding of digital marketing efforts and collaboration with various teams to enhance customer engagement and optimize marketing performance.

Responsibilities

• Develop a strategic understanding of IXL's digital marketing efforts and their importance to the business.
• Collaborate with digital marketing and email marketing teams to enhance customer outreach.
• Analyze available data to understand its organization and enable targeted marketing.
• Design solutions that meet business needs and align with broader strategies, providing detailed specifications.
• Define approaches to address issues and opportunities, focusing on system integrations.
• Design data stores and pipelines to optimize digital marketing performance and enable rapid experimentation.
• Work with engineering to build and deploy a robust data pipeline for digital marketing operations.

Requirements

• Bachelor's or Master's degree in STEM or a related field.
• 5+ years of experience in product management.
• Experience in multi-channel digital marketing enablement, particularly email marketing.
• Knowledge of databases and SQL.
• Understanding of data pipeline architecture and best practices.
• Strong communication skills.
• Independent and highly motivated with a resourceful approach.
• Extremely strong analytical skills for solving complex problems.
• Curiosity, open-mindedness, and a positive attitude.

Benefits

• Equity
• Comprehensive benefits package