Avery Dennison - Little Rock, AR
posted about 2 months ago
Vestcom is seeking a Product Manager for Digital Media to join our Product Management team, which is pivotal in driving the growth of our company. This role is essential in the continual improvement and creation of products and services that meet our clients' needs. As a Product Manager, you will act as a bridge between identifying customer needs and delivering viable and profitable solutions. You will work closely with Sales and IT, serving as an evangelist and steward for Vestcom's products, both internally and externally. Your responsibilities will encompass market research, defining user needs through user stories, and understanding the technical aspects of SaaS roadmap development and system integrations. In this position, you will collaborate daily with cross-functional teams, including Innovation, Strategy, Marketing, Operations, Sales, and IT. Your role will involve gathering and communicating business requirements through wireframes, testing ideas and enhancements, conducting client, market, and user research, and leveraging product and IT tools to develop and maintain product backlogs delivered through agile sprints. You will focus on building a partner strategy for next-generation in-store digital media experience solutions and driving product value for retailers and CPGs. This includes working on digital solutions, such as e-commerce services, as part of the broader SaaS solution provided by Vestcom. Key responsibilities include working with internal solutions and third-party partners to identify better solutions that deliver value to both retailers and CPGs, defining product integration requirements, and staying updated on partner products and strategic investment areas. You will analyze customer requirements, market trends, and competitive gaps to identify new areas for integration with partner technologies. Additionally, you will champion and present opportunities to management and key stakeholders, develop product requirements based on a data-driven approach, and work with marketing teams to communicate key messages and customer value.