Product Manager, Digital Media

$105,000 - $125,000/Yr

Avery Dennison - Little Rock, AR

Full-time - Mid Level

Little Rock, AR

501-1,000 employees

Paper Manufacturing

About the position

The Product Manager, Digital Media at Vestcom plays a crucial role in the Product Management team, which is essential for driving the company's growth through the continual improvement and creation of products and services that meet client needs. This position serves as a bridge between identifying customer needs and delivering viable and profitable solutions. The Product Manager will work closely with various departments, including Sales and IT, to advocate for Vestcom's products both internally and externally. This role encompasses a wide range of responsibilities, including conducting market research, defining user needs through user stories, and understanding the technical aspects of SaaS roadmap development and system integrations. In this position, the Product Manager will collaborate daily with cross-functional teams such as Innovation, Strategy, Marketing, Operations, Sales, and IT. They will gather and communicate business requirements through wireframes, test ideas and enhancements, conduct client, market, and user research, and utilize product and IT tools to develop and maintain product backlogs delivered through agile sprints. The focus will be on digital solutions, including e-commerce services, as part of the broader SaaS solution provided by Vestcom. The Product Manager will also be responsible for building a partner strategy for next-generation in-store digital media experience solutions and driving product value for retailers and CPGs.

Responsibilities

• Work with internal solutions and third-party partners to identify better solutions to deliver both retailer and CPG value.
• Define product integration requirements and collaborate with partners on the development of joint solutions.
• Stay updated on partner products and strategic investment areas.
• Identify new areas for integrations with partner technologies by analyzing customer requirements, market trends, competitive gaps, and business impact.
• Champion and present opportunities to management and key stakeholders for consideration.
• Develop product requirements based on a data-driven approach and inputs from stakeholders across the business.
• Work with IT and the platform product manager to interpret client needs into epics and user stories, prioritized against a backlog.
• Collaborate with marketing teams to communicate key messages and customer value for field and customer-facing collateral.
• Manage and present product roadmaps aligned to company strategic initiatives and revenue opportunities.

Requirements

• Obsession with client feedback and data-driven product performance.
• Strong product management and technical background to understand product architecture and integration.
• Experience working with emerging products and technologies.
• BA/BS degree in Computer Science, Business or equivalent.
• 7+ years of experience with product management/technical experience.
• Background in digital media, CPG, and/or retail industry, software engineering, or technical engineering is ideal.
• Knowledge of the CPG and retail industry, as well as the in-store media experience.
• Ability to collaborate with the product team and across partner teams including IT and Sales.
• Focus and results-oriented to meet expectations.
• Comfortable working within a larger ecosystem of SaaS applications.
• Knowledge of agile methodology and its benefits.
• Familiarity with creating code-free wireframes for initial prototyping of concepts.
• Ability to collaborate with the sales team and directly with clients to identify needs and gather requirements.
• Excellent oral, interpersonal, and written communication skills.
• Outstanding time management, organizational and problem-solving skills, attention to detail, and ability to work independently on multiple projects.
• Ability to work in a collaborative and participative, team-oriented environment.

Nice-to-haves

• Experience with leading tools such as Miro, DevOps, Oracle, Figma, Google Slides, Google Sheets, SmartSheet.

Benefits

• Competitive salary range of $105,000 - $125,000/year.
• Opportunity to work in a fast-paced environment with a focus on innovation and growth.
• Access to a supportive team culture that values integrity, ingenuity, and performance.