Product Manager - Global Marketing

$95,000 - $190,000/Yr

Abbott Laboratories - Princeton, NJ

Full-time - Mid Level

Princeton, NJ

10,001+ employees

Miscellaneous Manufacturing

About the position

The Global Product Manager for the Core Assays Portfolio at Abbott is responsible for leading and directing global marketing activities for the i-STAT systems portfolio. This role focuses on product lifecycle management, including the development and execution of marketing strategies, product positioning, and competitive selling strategies. The position is based in Princeton, NJ, and requires onsite presence with no remote options.

Responsibilities

• Direct global marketing activities associated with on-market Assays (e.g., blood gases and chemistries).
• Establish marketing strategies for the portfolio of Cardiac/Coagulation Assays, including advertising/promotions, pricing strategy, and product development.
• Drive product positioning and competitive selling strategies, managing logistics, market share, and revenue.
• Oversee the identification of key segment business drivers, priorities, and growth opportunities.
• Participate in the development of business plans and modify marketing programs to address marketplace changes.
• Develop and execute product education, publication, and promotional activities to communicate strategic positioning and lifecycle development.
• Manage ongoing surveillance of emerging technologies and competitive activities.
• Plan, manage, and execute product discontinuation, including messaging and communications strategy.
• Build strong working relationships with regions and cross-functional teams, including Labeling & Packaging, Medical Affairs, R&D, Regulatory, Quality, Demand & Supply Planning, Finance, and Operations.

Requirements

• B.A. or B.S. Degree
• 4+ years of experience in healthcare marketing and/or sales
• Excellent oral and written communication skills, including presentation and listening skills with senior level staff
• Demonstrated track record of success in portfolio management, product launches, and commercialization
• Demonstrated ability to market highly technical science
• Initiative and self-motivation; strong work ethic; leadership and team orientation; strong proactive interpersonal skills
• Ability to work in a matrixed environment with strong cross-functional management by influence.

Nice-to-haves

• Bachelor's and/or master's degree in business, life sciences, engineering, or related technical discipline
• 2+ years of experience in diagnostics, IVD, or medical devices
• Strong project management skills with proven ability to define objectives and manage to deadlines
• Understanding of the complexities of the diagnostics market and customer needs
• Technical content experience
• Global experience

Benefits

• Career development with an international company
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• Excellent retirement savings plan with high employer contribution
• Tuition reimbursement and FreeU education benefit for bachelor's degree
• Recognition as a great place to work in multiple countries
• Diversity and inclusion initiatives