Product Manager - Global Marketing

$95,000 - $190,000/Yr

Abbott Laboratories - Princeton, NJ

Full-time - Mid Level

Princeton, NJ

10,001+ employees

Miscellaneous Manufacturing

About the position

The Global Product Manager for the Core Assays Portfolio at Abbott Laboratories is responsible for leading and directing global marketing activities for the i-STAT systems portfolio. This role involves developing and executing strategies for product lifecycle management, ensuring effective marketing and competitive positioning, and collaborating with cross-functional teams to drive product success in the healthcare diagnostics market.

Responsibilities

• Direct global marketing activities associated with on-market Assays such as blood gases and chemistries.
• Establish marketing strategies for the portfolio of Cardiac/Coagulation Assays, including advertising/promotions, pricing strategy, and product development.
• Drive product positioning and competitive selling strategies, managing logistics, market share, and revenue.
• Identify key segment business drivers, priorities, and growth opportunities.
• Participate in the development of business plans and modify marketing programs based on marketplace changes.
• Develop and execute product education, publication, and promotional activities to communicate strategic positioning.
• Manage ongoing surveillance of emerging technologies and competitive activities.
• Plan and execute product discontinuation, including messaging and communications strategy.
• Build strong working relationships with regions and cross-functional teams.

Requirements

• B.A. or B.S. Degree
• 4+ years of experience in healthcare marketing and/or sales
• Excellent oral and written communication skills, including presentation and listening skills with senior level staff
• Demonstrated track record of success in portfolio management, product launches, and commercialization
• Ability to market highly technical science
• Strong initiative and self-motivation; leadership and team orientation; strong proactive interpersonal skills
• Ability to work in a matrixed environment and manage cross-functional teams by influence.

Nice-to-haves

• Bachelor's and/or master's degree in business, life sciences, engineering, or related technical discipline
• 2+ years of experience in diagnostics, IVD, or medical devices
• Strong project management skills with the ability to define objectives and manage deadlines
• Understanding of the complexities of the diagnostics market and customer needs
• Technical content experience
• Global experience

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• Excellent retirement savings plan with high employer contribution
• Tuition reimbursement and FreeU education benefit
• Career development opportunities
• Recognition as a great place to work in various countries
• Diversity and inclusion initiatives