Hometap - Boston, MA
posted 4 days ago
About the position
Hometap is seeking a data-driven and strategic Product Manager to own key top-of-funnel elements of our user experience. Reporting to the Director of Consumer Products, you'll work closely with Marketing, Engineering, Design, and Data to drive lead volume, improve lead quality, reduce abandonment, and optimize acquisition costs while maintaining a best-in-class experience for homeowners. Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a share of their home's future value - all without any monthly payments over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life.
Responsibilities
- Act as the product owner for our Marketing site, as well as the experience of prequalifying for a Home Equity Investment.
- Leverage qualitative and quantitative research to uncover pain points and areas of opportunity in our funnel.
- Collaborate with Engineering, Data, and Design to conceptualize and deliver new features and enhancements.
- Serve as the main point of contact for one of our third-party development teams.
- Partner with Marketing and Business Development to help expand Hometap's B2B2C distribution channels.
- Iterate on our prequalification experience, with a keen eye toward funnel economics and customer satisfaction.
- Test and scale each delivery with data analysis, A/B testing, phased rollouts, and user research.
- Build and maintain dashboards to track KPIs, analyze user behavior, and surface actionable insights regularly.
- Communicate insights and recommendations to key stakeholders across the organization, including senior leadership.
Requirements
- 3+ years of product management experience, preferably with both B2B and B2C experience; bonus if its in fintech or proptech.
- Excellent written and verbal communication skills, with the ability to influence cross-functional teams and executive stakeholders.
- Ability to adhere to the philosophy of 'strong opinions, loosely held' and willingness to disagree and commit.
- Customer-focused mindset with the ability to translate user needs into growth opportunities.
- Business acumen to prioritize and advocate for work that balances conversion, efficiency, and investment decision quality.
- Strong analytical skills and comfort working with data to make informed decisions; experience with tools like Heap, Tableau, or similar platforms a plus.
- Self-awareness and time management skills to balance multiple projects at once and know when to ask for help.
Benefits
- Competitive compensation
- Healthcare coverage
- Unlimited PTO
- Generous share package
- Strong culture with plenty of opportunities for team-building and camaraderie
