Product Manager (Korean Bilingual)

Cesna - Buena Park, CA

Full-time

Buena Park, CA

About the position

The Product Manager will be responsible for developing and maintaining a strategic 3-year plan to support product and category growth within the Korean food industry. This role involves managing product lifecycles, leading new product development, and executing marketing strategies to enhance product visibility and profitability.

Responsibilities

• Develop and maintain a strategic 3-year plan to support product/category growth and profitability targets.
• Manage products by monitoring and analyzing sales volumes, market share trends, and competitive activities.
• Set and manage P&L targets by categories and channels.
• Lead the development process of new products and imports from HQ from conception through execution.
• Work collaboratively with cross-functional departments to support the development process and overall product/category strategy.
• Conduct product-specific analyses and recommend new products and features to fill the product pipeline.
• Manage product lifecycle including product improvements and SKU rationalization.
• Develop new product marketing plans and strategies to communicate with consumers.
• Execute marketing projects including packaging development, ad development, digital marketing, and social media programs.
• Assist in management of external vendors and partners as appropriate.
• Determine the consumer research and data needed and conduct marketing research.
• Develop and direct marketing/sales collaterals such as sell sheets and brochures.
• Develop annual marketing budget and deliver all marketing activities within the budget.

Requirements

• Bachelor's Degree required, preferably in Marketing, Advertising or Business Administration; MBA is a plus.
• 8+ years of relevant work experience in brand or product innovation marketing, preferably in the food industry.
• 8+ years of B2C or B2B experience and basic P&L knowledge.
• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
• Excellent verbal, written communication skills and presentation skills.
• Ability to accomplish tasks in a timely manner and meet deadlines.
• Ability to travel.
• Bilingual in Korean preferred.