PRODUCT MANAGER LINKEDIN MARKETING SOLUTIONS

Unclassified - Sunnyvale, CA

Full-time - Mid Level

Sunnyvale, CA

About the position

LinkedIn is seeking an entrepreneurial Product Manager to join our Product Management team, focusing on our LinkedIn Marketing Solutions (LMS) business. This role is pivotal in driving the success of our marketing platform, particularly our performance product suite, which includes Lead Ads. As a key member of the LMS product team, you will be responsible for delivering innovative products and solutions that prioritize the member experience while providing exceptional value to our advertisers. You will collaborate closely with engineering, data sciences, and other cross-functional teams to develop a suite of products and features that leverage cutting-edge machine learning and big data technologies, ultimately helping our customers achieve their marketing objectives. In this role, you will create and articulate a compelling vision, strategy, and roadmap for your assigned product areas. You will work to gain alignment from cross-functional team members and executives regarding your vision and strategy. Your responsibilities will include synthesizing market needs from interactions with customers, partners, sales, and marketing teams into actionable product requirements and a clear roadmap. You will define product metrics, objectives, and key results to guide, prioritize, and measure the success of the strategy, product initiatives, and releases for the LMS business. Additionally, you will make recommendations on whether to build, buy, or partner for key capabilities required to deliver products to the market. Your role will also involve working cross-functionally with engineering, data sciences, marketing, legal, and business development teams to build, release, and promote new features.

Responsibilities

• Create and articulate a compelling vision, strategy, and roadmap for assigned product areas.
• Get alignment from cross-functional team members and executives for your vision and strategy.
• Synthesize market needs from interactions with customers, partners, sales, and marketing teams into product requirements and roadmap.
• Define product metrics, objectives, and key results to guide, prioritize, and measure the success of the strategy, product initiatives, and releases for the LMS business.
• Make recommendations about whether to build, buy, or partner for key capabilities required to deliver products to the market.
• Work cross-functionally with engineering, data sciences, marketing, legal, and business development teams to build, release, and promote new features.

Requirements

• BS degree in a technology-related field
• 5+ years of experience in product management or equivalent role.

Nice-to-haves

• MS or higher degree in a technology-related field
• Experience building Ad Tech platforms, particularly with targeting and optimization products.
• Keen understanding of mobile, social, and video Ads ecosystem.
• Good grasp of B2B advertising landscape, key challenges, and opportunities.
• Excellent communication skills with the ability to interact with and understand technical subjects and emerging technologies and their relevance to the marketplace.
• Exceptional ability to manage and lead across highly cross-functional teams.
• Experience working with a set of highly skilled engineers, data scientists, and designers.
• Able to thrive in a fast-paced environment.
• Strong analytical skills and ability to execute complex product launches.