Product Manager, Marketing Content Management (Remote)

Home Depot - Atlanta, GA

Remote - Atlanta, GA

Building Material and Garden Equipment and Supplies Dealers

About the position

The Product Manager, Marketing Content Management should be dynamic individual with proven experience in Adobe Experience Manager Sites/Assets. The ideal candidate will have a strong background in managing the development of third-party SaaS platforms. This role is critical in implementing a CMS tailored to fulfill marketing objectives across the entire content lifecycle from planning to activation in all marketing channels. The Product Manager will collaborate closely with internal and third-party engineers, solutions experts, business analysts, and stakeholders to drive projects forward. A key responsibility will be overseeing the large-scale rollout of initiatives across multiple teams, ensuring seamless integration and execution.

Responsibilities

• Gains a thorough understanding of customer and associate needs, both existing and potential, and uses that knowledge to help deliver enterprise products that provide Home Depot customers and associates with an unparalleled shopping experience
• Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
• Identifies goals, metrics, and analytics to determine product value; continually making recommendations and refinements to the product backlog based on learnings
• Conduct end user research to help identify user stories and help determine Minimum Viable Product (MVP)
• Partners with Finance to understand financial needs and assists in the creation of business plans for new opportunities
• Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
• Evaluates research and market analysis on industry innovations and technology platforms to recommend the best possible solution
• Ensure product is aligned with company, stakeholder and end-user priorities to drive sales, improve efficiency, and improve customer satisfaction
• Documents, reviews and ensures that all quality and change control standards are met
• Formulates, tests and refines assumptions and hypotheses through user research and testing
• Creates, prioritizes and accepts user stories; incorporate them into release planning
• Makes product decisions that drive value on a daily basis
• Identifies pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
• Participates in standups, iteration planning sessions, product demos and retrospectives
• Condenses complex technical concepts into non-technical language for stakeholders
• Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments
• Acts as a proponent of modern software development practices
• Advocates for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expert
• Regularly works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
• Manages cross functional team and stakeholder expectations to execute on product strategy; provides education to requestors to determine prioritization based on tangible benefits and/or user experience
• Exhibit active listening, facilitate sessions, and clearly communicate at all levels (Executive Leadership Team, store associates, etc.) and in all formats the product's long term strategy which is used to prioritize short-term action

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Nice-to-haves

• 1-3 years of relevant work experience
• Familiarity with Marketing Channels including email and paid social, display advertising
• Experience with Marketing Technology stack including MRM / Workflow Management, Content Management, Digital Asset Management, DCO, Email Service Providers, etc.
• Experience with Adobe AEM Sites, Assets
• Experience with Jira / Confluence
• Experience working as a Product Manager in a modern software development based enterprise environment
• Demonstrated experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development, and continuous deployment
• Experience working in a fast paced, fluid environment where priorities shift on a regular basis
• Experience communicating with and influencing functional and technical team members at all levels in the organization
• Experience working as part of a collaborative, cross-functional, modern software design and development team
• Experience creating, prioritizing and accepting user stories
• Experience conducting user research and testing to understand needs
• Experience identifying goals, metrics and analytics to measure product value
• Experience conducting competitive research and analysis