Product Manager, Marketing Technology

$120,100 - $191,900/Yr

Zillow Group - Remote, OR

Full-time - Mid Level

Onsite - Remote, OR

Real Estate

About the position

The Marketing Technology and Operations team at Zillow is dedicated to empowering marketing and product teams through technology, data, and optimized digital experiences. Our mission is to simplify complex processes and provide efficient solutions that enhance the customer experience while ensuring a scalable operational infrastructure and significant business impact. This role is pivotal in driving Zillow Group's success by spearheading the development of our Marketing datamart and Business Intelligence (BI) dashboard ecosystem. This includes managing data and channel integrations, attribution, incrementality, media mix models, and sophisticated infrastructure and automation that support Zillow's marketing organization. The ideal candidate will thrive in a fast-paced and ambiguous environment, possessing a blend of business insight and technical skills. If you are curious about solving complex problems and are passionate about enabling marketing strategy teams to realize the vision of Zillow 2.0, we want to hear from you!

Responsibilities

• Be responsible for the product roadmap informed by go-to-market strategy, partner and customer insight, industry dynamics, and the technology landscape, in partnership with product, marketing, and business leadership.
• Lead regular share-outs to leadership and key internal customers to ensure we are enhancing the product's value back to the customer and the business.
• Partner with Marketing, Data Science, Business Intelligence, Tech, and Dev teams to ensure a comprehensive customer view and seamless handoffs between systems.
• Improve functional capabilities of existing tech stacks, enable datasets for integrated marketing channel measurement, and build infrastructure that automates and scales.
• Be the go-to voice for your product area and a vocal evangelist for Marketing initiatives across Zillow as you partner across the organization to deliver a cohesive experience.
• Help to enable data structures that support multiple levels of reporting from leadership business review down to channel-level in-funnel dashboards, Marketing channel testing/incrementality, regional/local dimensions, multi-touch attribution, and other industry standard methodologies.
• Collaborate with product marketing, channels, and senior management to ensure effective communication and messaging of product improvements to drive adoption and engagement.

Requirements

• 3-5 years of end-to-end product management experience at the intersection of Product and Marketing, ideally with experience in both B2B and B2C functions.
• Demonstrated technical proficiency and knowledge of various marketing technology platforms; experience with SQL and Tableau is a plus.
• Familiarity with measurement/attribution methodologies and analytical acumen with the ability to use data to resolve product strategy, roadmap, and trade-offs in product development.
• Experience driving transparency from ambiguity in highly matrixed organizations and fast-paced environments.
• Flexible collaborator and adaptable teammate who can adjust priorities for the good of the broader team.
• Effective communicator with the ability to inspire internal and external partners and a strong ability to influence without direct authority.
• Familiarity with agile methodologies.

Nice-to-haves

• Experience with one or more of the following: any data management platform (DMP) tools and systems, programming language, channel/marketing strategy, data analysis, and/or specific hands-on-keyboard experience with any marketing automation platform.

Benefits

• Comprehensive medical, dental, vision, life, and disability coverages.
• Parental leave and family benefits.
• Retirement contributions.
• Paid time off.
• Equity awards based on factors such as experience, performance, and location.